How it works
Your fractional CMO. One commercial plan, end to end.
Find the constraint, set the revenue priorities, deploy the work and measure what changes. Strategy and execution move together—not one long research phase before anything ships.
01
Weeks 1–2
Diagnose
Your CMO reviews the business model, revenue goals and pipeline from first contact to close and retention, identifying where growth is lost.
- Leadership interviews
- Funnel & analytics audit
- Positioning review
02
Weeks 3–4
Plan
A 90-day roadmap with revenue priorities, owners and measures for qualified opportunities, conversion, acquisition cost and retention as relevant.
- 90-day growth roadmap
- Budget & channel mix
- KPI scoreboard
03
From the first priorities
Ship
The pod delivers the first agreed priorities while your CMO sharpens the plan. Campaigns, outreach systems, conversion and lifecycle work are coordinated around the same objectives.
- Weekly sprints
- QA by senior leads
- Live workspace
04
Ongoing
Scale
Double down on what works. Add execution capacity, new channels or markets as the plan grows.
- Quarterly planning
- Scale execution up or down
- Retention and expansion priorities
Operating rhythm
What working together looks like
Weekly
CMO day: leadership sync, reviews, decisions
Weekly
Sprint report from your PM
Monthly
Strategy review against KPIs
Quarterly
Planning session with your leadership
Stuck at $3–5M? You need leadership that ships.
Pick a time with a senior fractional CMO, a real person, and leave with clear priorities for pipeline, conversion and customer growth.