instacrew

Fractional CMO

Leadership with velocity. One leader. A whole department.

An experienced Chief Marketing Officer to set the direction. And the hands to deliver on it.

One day a week

A leader, not a consultant

One day a week is the commitment — not a timesheet. Your CMO works the way an executive does: workshops, decisions, reviews and async guidance when it matters.

  • Commercial judgment grounded in marketing and sales experience
  • Matched to your industry and growth stage
  • Sets priorities against pipeline, conversion, revenue and retention
  • Accountable to outcomes, not hours logged

Scope

What your fractional CMO owns

01

Strategy & positioning

ICP, messaging, competitive narrative and go-to-market plan.

02

Roadmap & priorities

A 90-day plan with clear bets, owners and success metrics.

03

Budget & channel mix

Where every dollar goes, and the evidence for moving it.

04

Team leadership

Directs our crew, your in-house team and existing agencies.

05

Pipeline to close

Qualification, outreach, follow-up, sales playbooks and conversion bottlenecks—with your sales team.

06

Post-sale growth

Onboarding, lifecycle, retention and expansion when they are the next growth lever.

07

Executive reporting

Board- and leadership-ready reporting on what's working.

The difference

Why a CMO backed by a crew wins

Our mandate does not stop at awareness or a brand refresh. Your CMO follows the numbers through the funnel and directs the work needed to improve them. Your team owns selling; we do not provide sales reps.

  • Commercial priorities before channel activity
  • One roadmap from qualified demand to retention
  • Leadership for your existing team, with managed execution when needed

Ways to work together

Two ways to engage. One standard of leadership.

Every engagement starts with your growth constraint. We agree on the mandate, the measures and the capacity before you commit.

Leadership

Fractional CMO + managed department

A commercially minded CMO embedded one day a week, owning the plan from demand to closed revenue — with a senior pod delivering it.

  • Fractional CMO, 1 day per week
  • Managed senior pod, 50 hours / month
  • Revenue roadmap, KPIs and leadership reporting
Discuss your mandate

Execution only

Managed execution pod

Already have a marketing or sales lead? Direct your own fully managed senior pod, integrated like your team.

  • Dedicated project manager
  • Your own ClickUp space and weekly calls
  • Pause or cancel anytime
Discuss a pod

Broader mandates — more channels, markets or leadership time — are scoped together on the call.

Stuck at $3–5M? You need leadership that ships.

Pick a time with a senior fractional CMO, a real person, and leave with clear priorities for pipeline, conversion and customer growth.